SYSTEMMUNIT ECONOMICS CALCULATORMODEL
v0.1 · INTERNAL PREVIEW

Unit economics.

Move the sliders. Every output recomputes live. Share or fork this page and plug in your own assumptions — the math is transparent.

ASSUMPTIONS (DRAG)

ARPU · $/MEMBER/MONTH$4,400
$400$3,000
GROSS MARGIN %66%
25%80%
MONTHLY CHURN1.3%
0.3%4.0%
CAC · $/MEMBER$1,000
$300$6,000
STEADY-STATE MEMBERS500
2002,000
RAMP · MONTHS TO 90% FULL36
636
FIXED OPEX · $/MONTH$590k
$50k$800k
PHYSICAL TIER ASSUMPTIONS · ALL FIGURES ILLUSTRATIVE

DIGITAL TIER · $50/MO APP-ONLY

DIGITAL PRICE · $/MO$50
$20$150
DIGITAL MEMBERS (Y3 EOY)6,000
50020,000
DIGITAL ANNUAL CHURN30%
10%60%
DIGITAL CAC$80
$20$500
DIGITAL TIER ADDS REVENUE AT ~92% MARGIN · NO CAPEX
LTV
LTV / CAC
PAYBACK
CONTRIBUTION / MEM / YR

ANNUAL P&L SUMMARY

($ 000s)Y1Y2Y3
Avg physical members
Physical revenue
+ Digital tier revenue
Gross profit
Fixed OpEx
Acquisition spend
EBITDA · combined
STEADY-STATE EBITDA MARGIN
STEADY-STATE EBITDA

MEMBER RAMP

M0M12M24M36

SENSITIVITY · LTV / CAC HEATMAP

Rows = monthly churn. Columns = ARPU. Cells = LTV / CAC at current gross margin & CAC.

$700$1,000$1,300$1,600$1,900$2,200$2,500