SYSTEMMUNIT ECONOMICSBRIEFING

Unit economics.

Controls on the left. Drag any input — every number on the right recomputes live.

SCENARIO
PHYSICAL TIER
ARPU · $/MEM/MO$4,400
GROSS MARGIN %66%
MONTHLY CHURN1.3%
CAC · $/MEMBER$1,000
STEADY-STATE MEMBERS500
RAMP · MO TO 90%36
FIXED OPEX · $/MO$590k
DIGITAL TIER
DIGITAL TIER · $50/MO APP-ONLY
DIGITAL PRICE · $/MO$50
DIGITAL MEMBERS (Y3 EOY)6,000
DIGITAL ANNUAL CHURN30%
DIGITAL CAC$80
MEDICAL TIER
MEDICAL-ONLY MEMBERSHIP
MEDICAL PRICE · $/MO$249
MEDICAL MEMBERS (M36)150
CONVERT → TRAINING / YR15%
SYSTEMM CAPTURE ≈ 40% OF PRICE + PLATFORM FEE · PRODUCT MARGIN SITS IN THE PC · ALL FEES FLAT + FMV
~92% MARGIN · NO CAPEX · ALL ILLUSTRATIVE
STEADY-STATE EBITDA
MARGIN:
LTV
LTV / CAC
PAYBACK
CONTRIB / MEM / YR

ANNUAL P&L SUMMARY

($ 000s)Y1Y2Y3
Avg physical members
Physical revenue
+ Digital tier revenue
+ Medical tier (SYSTEMM capture)
Gross profit
Fixed OpEx
Acquisition spend
EBITDA · combined

MEMBER RAMP · 36 MO

M0M12M24M36

SENSITIVITY · LTV / CAC HEATMAP Rows: monthly churn · Cols: ARPU

$700$1.0k$1.3k$1.6k$1.9k$2.2k$2.5k